Case study / 2024 / In teams of 3
Designing a service
and its communication
Building a fictional brand from the ground up: from audience analysis to the final pitch, with a complete communication strategy rolled out across every touchpoint.
Thinking and strategy
The first phase of the project: analysing the target audiences, setting clear objectives and laying the strategic foundations that everything else will be built upon.
- Audience analysis and persona definition.
- Communication and brand objectives clearly framed.
- Overall strategy, the guiding thread of the entire project.
Editorial guidelines
The framework that shapes all of our content. It reflects our values, our commitment to our readers and the quality standards we set for ourselves. Editorial line, writing codes, graphic codes and publishing calendar are all defined here, so that every article and every post stays aligned with the same mission: delivering content that is relevant, reliable and engaging.
Read the guidelinesWeb mockup · Figma
Design and prototyping of the bliiink website, built to showcase the product and the brand. Explore the interactive prototype below: navigation, user journey and visual identity come together as they were designed for launch.
Advertising
Two formats for two distinct uses: a horizontal spot with a narrative, humorous tone, and a more visual vertical format tailored for social media.
At the last minute, Cloé realises she forgot to buy a birthday gift. Thanks to bliiink’s instant object teleportation technology, her package arrives in seconds. The tone is both humorous and grounded: bliiink as a simple answer to an everyday stressful moment.
Instagram campaign
Roll-out of the campaign on Instagram, with content crafted specifically for the platform’s format and codes.
Press kit
The complete press kit, prepared for media outlets: brand and product presentation, the technology behind it, key message, visual identity and headline figures, all brought together in a single, ready-to-share document.
View the PDFFinal presentation
The project’s final milestone: an oral presentation in front of a jury of investors (set as an educational simulation, the panel was in fact made up of our teachers). The exercise allowed us to defend the strategy, justify our creative choices and put the entire body of work into perspective.