Communication, content, events.
Communications assistant at Pyxalis on a work-study contract since September 2026.
Having earned my BUT MMI degree in Grenoble, I'm now pursuing a master's degree and putting strategy, content creation and event management at the service of brands, companies and associations that have something to say.
Portfolio
A glimpse of my work
Maison Élégance – Social Media
Services
Communication – Graphic Design
Collaboration
Individual
Year
March 2026
Case Study: Maison Élégance
How do you turn an Instagram account into a premium sales funnel? To illustrate my vision of Social Media Management, I conceptualized a fictional ready-to-wear brand from scratch: Maison Élégance.
/* ============================================== */ /* === ISOLATION DU BLOC ======================== */ /* ============================================== */ .me-portfolio-wrapper { font-family: 'Inter', sans-serif; background-color: #E5E5E5; padding: 40px 10px; display: flex; flex-direction: column; align-items: center; width: 100%; overflow: hidden; } .me-portfolio-wrapper * { box-sizing: border-box; margin: 0; padding: 0; } /* ============================================== */ /* === LE SLIDER ================================ */ /* ============================================== */ .me-slider-container { width: 100%; max-width: 1000px; position: relative; } .me-slider-track { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; scroll-behavior: smooth; scrollbar-width: none; border-radius: 12px; box-shadow: 0 20px 50px rgba(0,0,0,0.15); background: #fff; } .me-slider-track::-webkit-scrollbar { display: none; } .me-slide { flex: 0 0 100%; min-height: 560px; scroll-snap-align: start; display: flex; align-items: center; padding: 60px 80px; position: relative; } .me-bg-beige { background-color: #F5F3E9; } .me-bg-white { background-color: #FFFFFF; } .me-content { flex: 1; padding-right: 40px; } .me-content.me-reverse { padding-right: 0; padding-left: 40px; } .me-visual { flex: 1.2; display: flex; justify-content: center; align-items: center; } /* ============================================== */ /* === FLÈCHES DE NAVIGATION ==================== */ /* ============================================== */ .me-arrow { position: absolute; top: 50%; transform: translateY(-50%); width: 44px; height: 44px; background-color: #ffffff; color: #1A1A1A; border-radius: 50%; display: flex; justify-content: center; align-items: center; text-decoration: none !important; border: none !important; box-shadow: 0 4px 15px rgba(0,0,0,0.1); z-index: 50; transition: all 0.2s ease; } .me-arrow:hover { background-color: #1A1A1A; color: #ffffff; transform: translateY(-50%) scale(1.1); text-decoration: none !important; border: none !important; } .me-arrow-prev { left: 20px; } .me-arrow-next { right: 20px; } /* ============================================== */ /* === TEXTES =================================== */ /* ============================================== */ .me-tag { font-size: 11px; text-transform: uppercase; letter-spacing: 3px; color: #8C7A6B; font-weight: 600; margin-bottom: 15px; display: block; } .me-title { font-family: 'Playfair Display', serif; font-size: 2.8rem; color: #1A1A1A; line-height: 1.1; margin-bottom: 20px; font-weight: 400; } .me-text { font-size: 1.05rem; color: #444; line-height: 1.6; font-weight: 300; margin-bottom: 15px; } .me-bullet { font-weight: 600; font-size: 0.95rem; color: #1A1A1A; } /* ============================================== */ /* === MOCKUPS & CASCADE ======================== */ /* ============================================== */ /* Format pour les STORIES */ .me-phone { width: 155px; height: 320px; background-color: #D9D9D9; border: 5px solid #FFFFFF; border-radius: 20px; box-shadow: -10px 15px 30px rgba(0,0,0,0.15); background-size: 100% 100%; /* Force l'image à rentrer sans se couper */ background-position: top center; transition: all 0.3s cubic-bezier(0.25, 0.8, 0.25, 1); position: relative; flex-shrink: 0; } /* Format pour le PROFIL */ .me-phone-single { width: 250px; height: 460px; border-radius: 30px; border-width: 8px; } .me-stack { display: flex; align-items: center; justify-content: center; padding-top: 30px; } .me-stack .me-phone { margin-left: -75px; } .me-stack .me-phone:first-child { margin-left: 0; } .me-stack .me-phone:nth-child(1) { z-index: 1; } .me-stack .me-phone:nth-child(2) { z-index: 2; } .me-stack .me-phone:nth-child(3) { z-index: 3; } .me-stack .me-phone:nth-child(4) { z-index: 4; } .me-stack .me-phone:nth-child(5) { z-index: 5; } .me-stack .me-phone:hover { transform: translateY(-30px) scale(1.05); z-index: 10 !important; box-shadow: 0 25px 50px rgba(0,0,0,0.3); } /* ============================================== */ /* === NAVIGATION DOTS ========================== */ /* ============================================== */ .me-nav { display: flex; justify-content: center; gap: 12px; margin-top: 25px; } .me-nav a { width: 12px; height: 12px; border-radius: 50%; background-color: #BDBDBD; transition: all 0.3s ease; } .me-nav a:hover { background-color: #8C7A6B; transform: scale(1.2); } /* ============================================== */ /* === RESPONSIVE MOBILE ======================== */ /* ============================================== */ @media (max-width: 850px) { .me-slide { flex-direction: column; padding: 40px 20px; text-align: center; gap: 30px; min-height: auto; } .me-content, .me-content.me-reverse { padding: 0; width: 100%; } .me-visual { width: 100%; margin-bottom: 20px; } .me-stack { transform: scale(0.85); padding-top: 10px; } .me-phone-single { transform: scale(0.85); } .me-title { font-size: 2.2rem; } .me-arrow { display: none; } } @media (max-width: 480px) { .me-stack { transform: scale(0.65); margin-top: -10px; } .me-phone-single { transform: scale(0.7); } .me-title { font-size: 1.8rem; } .me-text { font-size: 0.95rem; } } Étude de Cas / ConceptMaison Élégance.
Création d'une identité premium et d'un tunnel de conversion social media. Direction artistique axée sur la lumière et les textures brutes.
— Le Profil : La vitrine aspirationnelle.
Phase 1 : RéassuranceLa Preuve Sociale.
Mise en avant des parutions médias et des retombées presse. Redirection vers les articles via des stickers natifs intégrés subtilement.
Objectif : Crédibiliser la marque.
Phase 2 : EngagementDans l'Atelier.
Immersion dans le savoir-faire via une séquence narrative. Utilisation stratégique de l'écosystème Instagram (Sondages, Boîtes à questions).
Objectif : Créer du lien et stimuler l'algorithme.
Phase 3 : Social CommerceLe Tunnel de vente.
Génération d'urgence (FOMO) avec le Compte à rebours, suivi d'un achat facilité via le Shopping Tag sans quitter l'application.
Objectif : Convertir et réduire la friction.
Millia Matcha – Pop-Up Opening (event)
Services
Communication
Collaborazione
Noah F. - Zoé R. - Nolan DF
Year
November 2025
As the holiday season approaches, we imagine an immersive pop-up designed to bring the Miliamatcha universe to the heart of Grenoble.This event concept showcases the full creation of a temporary “Christmas Matcha Bar”: natural scenography, exclusive tastings, participatory workshops, and animations designed to attract, surprise, and engage visitors.
Inside the PDF, you’ll find the complete concept: venue identity, detailed budget, action plan, scenography, animations, and contingency management, all crafted to deliver a warm, aesthetic, and brand-consistent experience.
Communication Strategy for the UT4M (Ultra Tour of the 4 Massifs)
Services
Communication
Collaboration
Individual
Year
October 2026
The Ut4M, Ultra Tour des 4 Massifs, achieves what most sporting events are still chasing: it fills its races, retains its runners and gets talked about locally. Its communication challenge therefore lies elsewhere than in acquisition, and that is the subject of this report.
Three findings structure it. Seven months pass between registration and the start line, during which the organisation says little to people who have already paid, and one registered runner in five does not appear in the final count. The student discount already exists, but it has to be claimed by email, which cancels it out. And the event's two most distinctive assets, its 850 volunteers and its scientific laboratory, are almost absent from its public communication.
The work covers an audit of nine channels with a priority level for each, an analysis of participation data, a brand platform broken down across four audiences, a before-and-after mockup of the registration form, a reworked Instagram profile with three posts, a seven-episode video series storyboard, a runner retention scheme, an action plan aligned with the event's real cycle, a twelve-month editorial calendar and a set of metrics.
The analysis draws on direct experience of sports events, gained as a volunteer at the Trail du Lac de Paladru: course marking, aid stations, marshalling and timing.
This is an external analysis, not commissioned, based on public information. The Ut4M organisation was neither contacted nor consulted.
Report on the Profession of Videographer/Photographer
Services
Audiovisual
Collaboration
Nolan DI FRANCESCO, ThéoMARTINEZ, Titouan GIGNOUX
Year
December 2023
This documentary, titled “The Heart of the Camera”, was an ambitious university project focused on portraying Arnaud Auria, a distinguished professional in the field. As part of this project, we took on various roles and applied different skills, ranging from video recording to conducting interviews, as well as editing and sound management. Our primary objective was to highlight the diversity and depth of this profession, showcasing the challenges, passions, and expertise that define it.https://www.youtube.com/watch?v=405Obj6JZuI&t=2sTo bring this project to fruition, we invested several weeks in meticulous planning, on-site filming, and extensive research. These efforts enabled us to capture authentic moments and gather poignant testimonials, offering a fascinating glimpse into the life and work of Arnaud Auria, as well as his impact on his professional field.
THE BEAR: Awaken your wild instincts – UI Design & Prototyping
Services
Graphic design
Collaboration
Yoan Toran -Nolan DI FRANCESCO
Year
December 2025
THE BEAR: Awaken Your Wild Instinct
UI Design & Figma Prototyping
How do you transform a strong visual identity into a fluid web experience?
THE BEAR is a fictional craft beer brand rooted in nature. On this collaborative project, roles were clearly defined: the visual identity and illustrations were created by my partner Yoan Toran, while I was responsible for translating this universe into a digital interface (UI) on Figma.
I structured the user journey to showcase the three ranges (Brown, Polar, Grizzly), created the adapted web design system, and produced high-fidelity prototyping to ensure immersive and functional navigation.
K’fée des jeux – Audit & Com Strategy
Services
Communication - Audiovisual -
Graphic Design
Collaboration
Group project, five students
Year
January 2026
The game: K'Fée des Jeux, a board game café in Grenoble open since 2008, created its own game: La Main dans le Cube. One player slides a hand inside an engraved wooden cube and can no longer see what they are handling. They depend entirely on their teammates' instructions to get free. Two to four players, thirty to sixty minutes, by reservation.The problem: The venue offers more than 850 games free of charge, and the Cube sat on the shelf among them. Customers who came across it could not see why that one cost money. On-site observation confirmed it: people were not refusing the price, they simply could not see any difference with a free game.
Our answer: The project was split between two teams, ours working solely on the Cube, the other on the café's identity and organisation. We delivered a field diagnosis, a redesigned booking journey cut from five pages to three clicks, a clear separation between the consumer and the trade message, printed materials, and a costed business case including an investment rule: four consecutive sold-out weekends trigger the build of a second Cube.
The outcome: More than 100 hours of work, concluded with a full report, a client summary and a thirty-minute presentation to the owner. The café's website has since been redesigned, and several of the obstacles we identified are no longer there.
KUDOS PACE: SEA Strategy & UX Design
Services
Communication – Graphic Design
Collaboration
Individual (Final Year Project)
Year
March 2026
Has technical apparel lost its soul? In the Gorpcore era, owning a high-performance jacket no longer proves your athletic level, but simply your purchasing power. KUDOS PACE flips the script with a radical concept: "Don't buy it. Earn it." In a world where meritocracy outweighs credit cards, I designed a hybrid ecosystem merging technical fashion with performance tracking. Discover how intentional purchase friction, coupled with the Strava API and local customization concept stores, transforms a simple garment into a true trophy of achievement.The full case study below includes the strategic audit, the statement of intent, and access to the interactive Figma prototype.
L-Acoustics: B2B communication strategy
Services
Comunicazione
Collaboration
Individual
Year
October 2026
L-Acoustics is the French manufacturer that invented the modern line array and equips the largest touring productions in the world. Its live communication is exemplary, which is exactly why I did not make it my subject.
For several years the company has been extending its territory into installed sound, private cinema, hospitality and high-end residential. It now addresses buyers who share neither the vocabulary, nor the criteria, nor the decision-making structures of the touring world. That is where the real communication tension sits, and it is what this report examines.
The work covers a market analysis with a comparison of the three leading immersive platforms, an audit of existing communication based on the brand's public materials, a mapping of the buying circle across four roles, a positioning proposal broken down by audience, a content strategy with mockup posts, a twelve-month action plan and a set of metrics suited to a long sales cycle.
External analysis, not commissioned, based on public information. L-Acoustics was neither contacted nor consulted.
YouTips: SEO and Email Marketing Automation
Services
Communication
Collaboration
Individual
Year
2025 - 2026During my work-study year at YouStudio, I built YouTips' acquisition chain, from visibility through to follow-up. Three links: search optimisation of the training pages, the free tools and the glossary; free calculators that solve genuine administrative headaches and capture an address in exchange for the result; and email sequences triggered by a date, a threshold or a behaviour rather than by a calendar.
What makes this setup unusual comes down to one sentence: the result of the calculation is itself the qualification data. Someone working out their AFDAS waiting period tells us the exact day they become eligible for funding again, and therefore the day they become a relevant prospect. They schedule their own reminder.
The full report below covers the context, the three links, the search results achieved, the diagram of one sequence, the problems encountered and what I would do differently.
La New Fashion — Fast fashion awareness poster
Services
Communication
Collaboration
Individual
Year
October 2026The project: An awareness poster on fast fashion, designed on my own for a communication design course during my first year of a master's degree. The starting point is not "fashion pollutes" but a tension: 18-to-25-year-olds know the impact, criticise it, and buy more than ever. Researchers call this gap the dark gap. Repeating the information is pointless, the audience already knows it.The concept, the impact label: I turn the object used to sell a garment, the tag, into the one that warns. The message: the real price isn't on the label, turn it over. It reveals that a €9 pair of jeans hides 7,500 litres of water and, since the 2026 law, a €9 penalty. The ecological and economic cost, the one the displayed price hides.
The art direction, no green: Green has become the colour of the greenwashing the audience rejects. I took the visual code of anti-fast-fashion activism instead, black and red, with red reserved for the hidden cost revealed all at once. Headlines in Bricolage Grotesque, body text in Inter, the world of the hangtag.
The text-image relationship: The image shows a desirable pair of jeans, the text reveals its true cost. This is not redundancy, where text repeats image, but a deliberate break that creates the shock. That gap is what triggers the realisation, where simple repetition would have had no effect.
Distribution: Posters on campus and in public transport, where the audience is captive, relayed in Instagram stories in the evening. The same visual code runs from the printed poster to the stories, so the campaign stays recognisable from one medium to the next.
Sources: ADEME, the 2026 penalty law, Refashion for the durability bonus, ESSCA for the dark gap, the French National Assembly. The audience and the figures are sourced, not guessed.
The Notebook — a personal editorial review where I break down the campaigns that inspire me.
Discover →About Me
While my technical skills and projects have their own space on this portfolio, this is where I tell you about my approach. Fresh out of my BUT MMI degree in Grenoble, I’m interested in brands, in what they have to say and in the way they build connections with their audience. What drives me day to day is finding the right message, the most fitting format or the ideal event to engage a community and bring a project’s values to life.
Naturally curious and a real team player, I love the synergy that comes out of a collective brainstorm and the satisfaction of seeing an abstract idea come to life on the ground or on social media. To me, communicating isn’t about piling up content: it’s about giving meaning and impact to every action.
And what’s next? Since September 2026, I’ve been continuing my studies with a Master’s in Communication and Digital Strategy, which I’m completing on a work-study contract at Pyxalis. I approach this collaboration in a genuine spirit of exchange: learning from the teams’ expertise while bringing a fresh perspective, my own ideas and real initiative. With a good level of English and a passion for meaningful projects, I fully commit myself, including to projects with an international dimension, with one simple conviction: communicating well means turning every action into concrete impact.
Experience
Education
Toolkit
My skills
Expertise built around two complementary pillars: communication and visual creation.
Communication & strategy
- Social media Content strategy, editorial guidelines, community management and multi-platform publishing schedules.
- SEO · SEA · GEO Optimization for traditional search engines and generative AI, Google Ads campaigns, audits and recommendations.
- KPIs & analytics Defining indicators, campaign tracking, dashboards and reporting to steer communication initiatives.
Creation & production
- Adobe Creative Suite
- Figma
- Photography
- CapCut
- Canva
Note Proficient in WordPress with solid foundations in HTML & CSS to integrate and customize web content independently.
My passions.
Three territories that go beyond hobbies. They feed my creative sensibility, my work discipline and my cultural openness.
Living music from the inside.
Music accompanies me daily and feeds my creative sensibility. This passion has found a particular echo at Youtips, where I worked as a communication officer and content creator.
Working in a company specialised in training musicians means being around artists daily, living the studio environment, understanding how a musical universe is told through digital communication. An immersion that enriches my creative vision and strengthens my link to the cultural sector, one of the fields I'm targeting for the future.
Discipline as a driver.
Sport taught me what no school ever could: regularity, endurance, the taste for going further. Medallist in judo and karate as a child, I built on this foundation a regular sports practice that supports me today in all my projects.
This discipline translates directly into the way I work: meeting deadlines, delivering cleanly, starting over if needed. Beyond performance, it's also a field that interests me professionally, communication in the sport sector being one of my Master's objectives.
Understanding other codes.
Twelve countries visited across three continents. Each destination taught me to read different cultural codes, an essential skill for anyone working in communication today, in a sector where local culture makes the difference between a message that lands and one that misses.
My trilingualism in French, English and Italian extends this openness daily. The destination that marked me the most: India for its sensory intensity. Japan and the United States are the next goals.
- Passion - Creativity - Energy - Teamwork - Communication - Collaboration - Versatility
- Autonomy - Honesty - Determination - Responsibility - Curiosity - Confidence - Respect - Patience - Perseverance
Eiichiro Oda