Has technical apparel lost its soul? In the Gorpcore era, owning a high-performance jacket no longer proves your athletic level, but simply your purchasing power. KUDOS PACE flips the script with a radical concept: “Don’t buy it. Earn it.” In a world where meritocracy outweighs credit cards, I designed a hybrid ecosystem merging technical fashion with performance tracking. Discover how intentional purchase friction, coupled with the Strava API and local customization concept stores, transforms a simple garment into a true trophy of achievement.

The full case study below includes the strategic audit, the statement of intent, and access to the interactive Figma prototype.