How do you turn an Instagram account into a premium sales funnel? To illustrate my vision of Social Media Management, I conceptualized a fictional ready-to-wear brand from scratch: Maison Élégance.
Building a premium identity and a social media conversion funnel. An art direction centred on light and raw textures.
Phase 1 · Reassurance
Social proof.
Highlighting media coverage and press mentions. Readers are sent to the articles through native stickers, discreetly built in.
Goal: Build the brand's credibility.
Phase 2 · Engagement
Inside the workshop.
An immersion into the craft through a narrative sequence. Strategic use of the Instagram toolkit (polls, question boxes).
Goal: Build connection and boost the algorithm.
Phase 3 · Social commerce
The sales funnel.
Urgency (FOMO) created with the countdown sticker, followed by an easy purchase through the Shopping Tag, without leaving the app.
Goal: Convert and reduce friction.
