As the holiday season approaches, we imagine an immersive pop-up designed to bring the Miliamatcha universe to the heart of Grenoble.
This event concept showcases the full creation of a temporary “Christmas Matcha Bar”: natural scenography, exclusive tastings, participatory workshops, and animations designed to attract, surprise, and engage visitors.
Inside the PDF, you’ll find the complete concept: venue identity, detailed budget, action plan, scenography, animations, and contingency management, all crafted to deliver a warm, aesthetic, and brand-consistent experience.
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The pop-up concept
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