Has technical apparel lost its soul? In the Gorpcore era, owning a high-performance jacket no longer proves your athletic level, but simply your purchasing power. KUDOS PACE flips the script with a radical concept: « Don’t buy it. Earn it. » In a world where meritocracy outweighs credit cards, I designed a hybrid ecosystem merging technical fashion with performance tracking. Discover how intentional purchase friction, coupled with the Strava API and local customization concept stores, transforms a simple garment into a true trophy of achievement.
The full case study below includes the strategic audit, the statement of intent, and access to the interactive Figma prototype.
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Strategic audit, concept note and prototype
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