Services
Communication –
Graphic Design
Collaboration
Individual
(Final Year Project)
Year
March 2026
Has technical apparel lost its soul? In the Gorpcore era, owning a high-performance jacket no longer proves your athletic level, but simply your purchasing power. KUDOS PACE flips the script with a radical concept: “Don’t buy it. Earn it.” In a world where meritocracy outweighs credit cards, I designed a hybrid ecosystem merging technical fashion with performance tracking. Discover how intentional purchase friction, coupled with the Strava API and local customization concept stores, transforms a simple garment into a true trophy of achievement.
The full case study below includes the strategic audit, the statement of intent, and access to the interactive Figma prototype.
The full case study below includes the strategic audit, the statement of intent, and access to the interactive Figma prototype.