How do you transform a strong visual identity into a fluid web experience?
THE BEAR is a fictional craft beer brand rooted in nature. On this collaborative project, roles were clearly defined: the visual identity and illustrations were created by my partner Yoan Toran, while I was responsible for translating this universe into a digital interface (UI) on Figma.
I structured the user journey to showcase the three ranges (Brown, Polar, Grizzly), created the adapted web design system, and produced high-fidelity prototyping to ensure immersive and functional navigation.
Figma
Prototype
Content hosted by Figma. It only loads if you click.
