Building a fictional brand from the ground up: from audience analysis to the final pitch, with a complete communication strategy rolled out across every touchpoint.
Stage 01Thinking and strategy
The first phase of the project: analysing the target audiences, setting clear objectives and laying the strategic foundations that everything else will be built upon.
- Audience analysis and persona definition.
- Communication and brand objectives clearly framed.
- Overall strategy, the guiding thread of the entire project.
Stage 02Editorial guidelines
The framework that shapes all of our content. It reflects our values, our commitment to our readers and the quality standards we set for ourselves. Editorial line, writing codes, graphic codes and publishing calendar are all defined here, so that every article and every post stays aligned with the same mission: delivering content that is relevant, reliable and engaging.
Stage 03Web mockup · Figma
Design and prototyping of the bliiink website, built to showcase the product and the brand. Explore the interactive prototype below: navigation, user journey and visual identity come together as they were designed for launch.
Figma
The website mockup
Content hosted by Figma. It only loads if you click.
Stage 04Advertising
Two formats for two distinct uses: a horizontal spot with a narrative, humorous tone, and a more visual vertical format tailored for social media.
16:9 format · Horizontal
At the last minute, Cloé realises she forgot to buy a birthday gift. Thanks to bliiink’s instant object teleportation technology, her package arrives in seconds. The tone is both humorous and grounded: bliiink as a simple answer to an everyday stressful moment.
9:16 format · Vertical
Designed for social media, this ad takes a minimalist, almost cinematic approach. A user places an order, the camera shifts to the warehouse, the parcel teleports, and is finally received in a theatrical reveal. The focus is on elegance and speed, in an aesthetic crafted for an 18 to 34 audience.
Film stripClick a frame to start the video right there
Stage 05Instagram campaign
Roll-out of the campaign on Instagram, with content crafted specifically for the platform’s format and codes.
À qui on parle, vraiment.
On ne s'adresse pas à la masse. À 3 479 €, bliiink est un objet de niche premium. La cible primaire est le CSP+ urbain entre 28 et 44 ans, technophile, qui a déjà adopté la majorité des innovations Apple et qui cherche le prochain objet-statut.
Six piliers, un fil cohérent.
Chaque publication tombe dans l'un des six piliers définis. Ce ratio garantit que l'audience reste informée, divertie, séduite, sans jamais subir une com' uniquement promotionnelle. Publication 4 fois par semaine, Reels 2 fois par mois.
Les KPI de la première année.
Une stratégie sans chiffres reste un vœu. Voici les objectifs concrets sur 12 mois post-lancement, à novembre 2025. Pilotage hebdomadaire via Meta Business Suite et reporting mensuel.
Stage 06Press kit
The complete press kit, prepared for media outlets: brand and product presentation, the technology behind it, key message, visual identity and headline figures, all brought together in a single, ready-to-share document.
Stage 07Final presentation
The project’s final milestone: an oral presentation in front of a jury of investors (set as an educational simulation, the panel was in fact made up of our teachers). The exercise allowed us to defend the strategy, justify our creative choices and put the entire body of work into perspective.
