Services
Comunication
Collaboration
FLOCARD R. – FRAGNOUD N.
– LAIB M. – DI FRANCESCO N.
– LAIB M. – DI FRANCESCO N.
Year
May 2025
In a team of four, we designed an immersive digital campaign to support the opening of the first Air France Center in La Villette, an innovative venue blending travel, culture, and sensory experience.
Our mission: to modernize the brand’s image and engage new audiences through a transmedia strategy. We worked on the client brief, target and competitor analysis, and then developed a unifying creative concept – the Collective Celestial Map.
Deployed across Instagram, TikTok, and LinkedIn, the campaign combines storytelling, gamification, and immersive content to create a strong emotional connection between Air France and its communities.
This project demonstrates our ability to combine strategic research, narrative design, and content creation to bring to life a digital experience that is coherent, innovative, and engaging.
Our mission: to modernize the brand’s image and engage new audiences through a transmedia strategy. We worked on the client brief, target and competitor analysis, and then developed a unifying creative concept – the Collective Celestial Map.
Deployed across Instagram, TikTok, and LinkedIn, the campaign combines storytelling, gamification, and immersive content to create a strong emotional connection between Air France and its communities.
This project demonstrates our ability to combine strategic research, narrative design, and content creation to bring to life a digital experience that is coherent, innovative, and engaging.